Intellectual property protection on the Internet

Intellectual property protection on the Internet

                                         In stock, Forbes "published in 2009 by Stephen Forbes in an article, Capitalism: a true love story," quotes an American theologian Michael Novak -,, This is what distinguishes a capitalist economy, the enterprise: employment of human intelligence to inventing new goods and services and discovering new and better ways of delivering them the widest possible audience ". It may be noted that the property may be the thing that is the subject, not least in the vernacular and the individual laws dealing with the wider concept of ownership. A term is also access to other goods, therefore we can speak of a right to intellectual property.

Protection of intellectual property in online advertising 

• protection of the image in advertising - Consent of the person whose image is published is essential, not least there is no mention in it about the form of the expressed permission. The person being photographed, even though the salary received may determine that it wants to have a decisive influence on the publication of its image. 
  

•   Superlative and comparative advertising - these terms are pejorative tint and are associated, rightly of unfair competition. 
• Protection of trademarks in advertising - The mark contains information about the commodity (eg, composition, quantity, nature), business (many of her name). It brings to mind the prestige which has a firm and merchandise for marketing purposes is to promote.
  

Example

• Hidden advertising, with particular emphasis on product placement - it is one of the tools of marketing to promote products and services. This mechanism involves the insertion product in the middle of the media (eg TV series), so that the subconscious to work on customers so as to induce in him the desire to purchase. 
  Product placement in the Polish cinema
   

 

For holders of intellectual property rights Internet has two faces. On the one hand it allows to increase the economic benefits of exclusivity. On the other threatens the exclusivity by the ease of the facility for its violation. The potential seller and potential buyer, without leaving the comfort of your chair, may make the transaction will be the subject goods infringing intellectual property rights. But the prosecution bodies which offers to sell goods infringing intellectual property rights is not easy, and sometimes even impossible.