Intellectual Property

 

cc licence flickr photo by Jack Amick

                            World Intellectual Property Organization (WIPO) defines intellectual property (called intellectual property) as a set of rights relating in particular to: 1

•      literary, artistic and scientific

•      artists, interpreters and interpreting performances of performers,

•      phonograms and radio and television programs,

•      inventions in all fields of human activity,

•      scientific discoveries,

•      industrial designs,

•      trademarks and service marks,

•      trade names and commercial designations,

•      protection against unfair competition.  

 

                                                                       Protection of intellectual property                                                           The first regulations to protect intellectual property appeared in the second half of the nineteenth century. In 1883 in Paris Mailo place of signing the International Convention for the Protection of Industrial Property. The second act, in turn derived from that same age of the Bern Convention is signed on September 9 1886roku and she spoke for the Protection of Literary and artystycznych.
                                                                   The XXI century is progress, innovation, rapid development, an ongoing process of computerization and globalization continues to bring new ideas to make life easier. Vall pointed to an essential aspect in this process which is part of globalizcji namely, it states that:,, that adequate provisions for entrepreneurs dysponujących new technologies is one of the preconditions for investments "2
                                                          In my next post I would like to address intellectual property protection for online advertising, so I shall first explain some general information. Protect your ideas
American Marketing Association defines advertising as "any paid form of impersonal present and promote products, services and ideas by a particular sender"
The existence of advertising can speak from almost the beginning of civilization, which may be provided by the inscriptions on the walls of houses in ancient Phoenicia, Rome, Greece. The power and force that carries advertising were revealed shortly after the invention of the Gutenberg press, because then people started to use a printed newspaper as an advertising medium. Successively introduced new media, ie radio and television advertising helped to broaden its reach and enrich the advertising of the opportunities they gave the media. The next stage in its development is the use of the newest medium of the Internet.
1 Co to jest własność intelektualna ? W:http://www.rsi.org.pl/index.php/pl/Wlasnosc-intelektualna-45.html

 2. Michał du Vall, W: E. Nowińska, U. Promińska, M. Du Vall, Prawo własności przemysłowej, Wydanie 4, Warszawa 2008, s.18.